Privacy Policy
Recognition Labs, LLC
Version: 1.0
Effective Date: 21 July 2026
Last Updated: 21 July 2026
Privacy at a Glance
Before you read the full policy, here are the key points:
- We do not retain voice audio after transcription. Your voice is processed for transcription and is not retained. We keep only the text transcript. See Section 3 for details on how voice messages differ from live calls and how our service providers handle audio.
- We do not “sell” your data as that term is defined under applicable state privacy law. We do not sell your personal information to anyone, and we do not share it for advertising.
- We do not train AI on your conversations, and we will give you advance notice if that ever changes. We do not use your conversations to train or improve AI models, and we use providers under terms or settings designed to prevent them from training on your conversation content. If we plan to change this practice, we will provide advance notice and the opportunity to delete your account before any change takes effect. See Section 5 for details.
- You can delete your data. Delete your account in App settings, and your data under our direct control is purged within 15 calendar days, subject to the limited exceptions described in Section 7.1.
- We collect only what is necessary, such as: account identifier, email, first name (when provided by your sign-in provider), transcripts, call and voice-message metadata, device and usage information, purchase and subscription records, and crash and diagnostic reports. The App also creates and retains AI-generated coaching content (like summaries and suggested actions) to provide coaching continuity.
- You are talking to AI, not a human coach. The coach is artificial intelligence. Humans access your data only in limited circumstances (safety review, debugging, policy enforcement). See Section 11.
- Sensitive topics require your consent. Before you can use the App, you explicitly consent to the processing of personal topics like relationships and emotions.
- We use service providers to run moe. This includes third-party providers that support transcription, AI processing, hosting, storage, authentication, notifications, subscriptions, diagnostics, and related operations. These providers process data on our behalf to operate moe, subject to contract terms and settings; they are not authorized to sell it or use it for independent advertising or data-broker purposes.
For the full details, read on.
1. Introduction
Recognition Labs, LLC (“Recognition Labs,” “we,” “us,” or “our”) is an Oklahoma nonprofit limited liability company. We provide moe (the “App”), an AI connection coaching application that helps people take action in their real-world relationships through voice-first coaching calls. References below to “the App” mean moe.
This Privacy Policy describes how we collect, use, share, and protect your personal information when you use the App, and explains your rights and choices regarding your data.
This Privacy Policy applies to users of the App in the United States. The App is available only in the United States, and only in jurisdictions where we choose to make it available. The App is not currently available in Illinois. We do not direct the App to, or knowingly process personal information from, individuals outside the United States or outside the jurisdictions where the App is available. If you are physically located outside an authorized jurisdiction, you should not use the App; core features such as live coaching calls and voice messages may be unavailable there (see Section 13). If you are nonetheless able to access or use the App from outside the United States or outside an authorized jurisdiction, please notify us promptly at support@moe.coach so that we can stop further processing and delete any personal information we may have inadvertently collected.
This Privacy Policy describes our practices. Your use of the App is also subject to our Terms of Service. Where this Policy describes processing of consumer health data, our separate Consumer Health Data Privacy Policy controls.
2. Information We Collect
We limit the personal information we collect to what is strictly necessary to provide the coaching service. The categories below correspond to the personal-information categories defined under the California Consumer Privacy Act; a mapping appendix is provided at Appendix A.
2.1 Information You Provide
- Email address. Collected during account creation via your Apple or Google account. Used for account identification, authentication, and service-related communications. We may also use your email to send marketing communications about moe (such as product updates and offers). We do not currently send marketing emails; if we do, every message will include an unsubscribe option and you can opt out at any time.
- First name. When your Apple or Google account provides a first name at sign-in, it is passed to our database along with your email. If your provider does not supply a first name (for example, Apple Sign In allows you to hide your name), we do not receive it.
- Birth year. Birth year is entered during the in-App consent flow before your first coaching session to verify that you meet the App’s 18+ eligibility requirement (see Section 12). If your birth year alone cannot confirm eligibility, we ask for your birth month (and, if needed, day) and do not retain them after the check.
- Spoken words. During live coaching calls, your voice is captured by your device’s microphone and streamed in real time for transcription. For voice messages, audio is uploaded, transcribed, and auto-deleted. Your voice is not retained in either case. See Section 3 for how voice data is processed and how the underlying audio is handled.
- Relationship context. Information you share during calls about your relationships, experiences, and goals. This information is retained as part of your coaching history to provide continuity across calls. Depending on what you choose to share, some of this information may constitute consumer health data under certain state laws; that information is also addressed in our Consumer Health Data Privacy Policy.
- Feedback. Any feedback, reports, or communications you submit to us.
2.2 Information Generated Through Use
- Account identifier. An internal identifier assigned to your account at creation.
- Text transcripts. Your spoken words are converted to text. These text transcripts are stored to support coaching continuity across calls.
- Call and voice-message metadata. Timestamps, durations, identifiers, and similar operational records for coaching calls and voice messages.
- Coaching content. The App generates text-based coaching records from your calls and voice messages — such as summaries, key takeaways, suggested actions, highlights, and memory or context used to personalize future coaching. "Coaching content" refers to these AI-generated records, which are distinct from the underlying transcripts. Coaching content is stored alongside transcripts and is deleted on the same timeline (see Section 6).
- Consent and deletion records. Records of your consent decisions and any account deletion requests, retained for compliance purposes as described in Section 7.1.
2.3 Automatically Collected Information
- Device information. Device platform, App version, device or installation identifiers used to operate the App, and your time zone.
- Usage information. Basic in-App usage events (such as app opens, viewing a call summary, and notification interactions) used to operate and improve the App, measure service quality, and troubleshoot issues.
- Network and operational data. IP address and server logs used for security, rate limiting, fraud prevention, troubleshooting, compliance, and determining general (state-level) service availability. We do not collect precise geolocation.
- Crash reports. Crash reports and diagnostics may be collected to identify and fix technical issues.
- Push notification tokens. Device tokens used to deliver push notifications.
- Purchase and subscription records. Subscription status, plan type, and Extra Call purchase records are collected via our subscription management provider to validate purchases and manage your access to the App. We never receive your payment card details (see Section 2.4).
2.4 Information We Do NOT Collect
- Voiceprints or biometric identifiers. We do not create, extract, or store voiceprints or any biometric identifiers from your voice. See Section 3.
- Precise geolocation. We do not collect precise geolocation from your device, such as GPS, Wi-Fi positioning, or Bluetooth beacon location.
- Payment card information. All payment processing is handled by Apple App Store or Google Play. We never receive, process, or store your credit card number, bank account, or other payment instrument details.
- Information from minors. We do not knowingly collect personal information from anyone under 18 years of age. See Section 12.
2.5 Special Categories: Consumer Health Data
The App is a connection coaching tool — not therapy, counseling, psychotherapy, medical advice, diagnosis, treatment, a medical device, crisis intervention, suicide prevention, emergency response, safety monitoring, legal advice, financial advice, or any other professional service — and is not a health service.
We do not require you to share health information to use the App, and we do not solicit medical records, treatment plans, prescription information, health insurance information, or genetic data. However, coaching conversations may touch on topics like stress, worry, emotional well-being, and relationships. Under certain state consumer health data laws, information you choose to share during coaching that relates to your physical or mental health may be treated as consumer health data. Our separate Consumer Health Data Privacy Policy describes how that information is handled and what additional rights you may have.
2.6 De-Identified Data
If we use de-identified data for product analytics or service-quality measurement, we will take reasonable measures to ensure that the information cannot reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. We will maintain and use de-identified data only in a de-identified fashion and will not attempt to re-identify such data, except for the purpose of testing our de-identification processes.
3. How Your Voice Data Is Processed
No persistent audio storage. We process your voice for transcription only and do not persistently store audio. There are two paths depending on how you interact with the App:
- Live coaching calls (stream-and-discard). Your voice audio is streamed in real time from your device for transcription. Your speech is transcribed to text and the transcript is returned. We do not keep persistent audio recordings of live calls.
- Voice messages (upload-transcribe-delete). When you send a voice message outside of a live call, the audio is temporarily uploaded for transcription and processing and is deleted from transient storage promptly afterward.
See Section 5.1 for details on how our service providers handle your data.
WebRTC transport. During live coaching calls, audio is transmitted between your device and our systems using encrypted WebRTC connections. The transport provider acts as a processor under our written instruction; we have configured it not to record or store media streams. Recording features are disabled, and any future change to enable recording would be a material policy change requiring re-consent under Section 14.
4. How We Use Your Information
We process your personal information for the purposes described below and for purposes reasonably necessary to and compatible with those purposes. Non-sensitive data is processed to perform the service you requested. Sensitive data processing relies on your explicit opt-in consent obtained through the in-App consent flow.
4.1 To Provide Coaching
- Process your voice input and generate AI coaching responses;
- Generate coaching content and maintain continuity across calls; and
- Send reminders and follow-ups via push notifications.
4.2 For Safety
- Detect and respond to certain language that may indicate immediate risk of harm by surfacing crisis resources, including the 988 Suicide & Crisis Lifeline (call or text 988), the Crisis Text Line (text HOME to 741741), and 911. We do not guarantee that the App will detect every crisis or high-risk situation, and the App is not a substitute for emergency services or licensed care;
- Maintain content safety measures; and
- Comply with applicable legal reporting obligations, including reporting of child sexual abuse material to the National Center for Missing and Exploited Children as required by federal law.
4.3 For Operations
- Debug and troubleshoot technical issues;
- Respond to your support requests, feedback, and inquiries;
- Communicate with you about the App, including service messages and any marketing communications described in Section 2.1, which you can opt out of at any time;
- Monitor service performance and reliability; and
- Manage your account and authenticate your identity.
4.4 What We Do NOT Do With Your Information
- We do not “sell” your data or share it for advertising. We do not sell your personal data, including sensitive personal data, to any third party as the term “sell” is defined under applicable state privacy law. We do not share personal information for advertising that tracks you across different apps or websites. We do share data with service providers who help us operate the App on our behalf (see Section 5) — but those providers act under written contract and our instruction, not as advertisers or independent data users.
- We do not use your data for targeted advertising. We do not share data with advertising networks, ad-tech platforms, or data brokers.
- We do not train AI models on your data. We do not use your conversations to train or improve AI models, and we do not authorize our service providers to use your conversation content for model training, fine-tuning, or model improvement. We use providers under terms or settings designed to prevent such use. Limited safety-monitoring and abuse-prevention retention may occur under provider terms (described in Section 5.1); we do not authorize any such retention to be used for model training. If we plan to change this practice, we will provide advance notice and the opportunity to delete your account before any change takes effect.
- We do not share your data with data brokers. We do not provide your personal information to data brokers or data aggregators.
- We do not make automated consequential decisions. The AI coaching service generates suggestions and perspectives for your consideration. It does not make automated decisions that produce legal effects or similarly significant effects concerning you (such as decisions about access to services, employment, credit, insurance, or housing). For purposes of state privacy laws that recognize a right to opt out of certain profiling, see Section 8.
5. How We Share Your Information
We share your information with the service provider categories described below, for the purposes listed, and otherwise only as described in this Section 5. We require service providers that handle personal information to protect it in a manner consistent with this Policy.
5.1 Service Providers
We use third-party service providers, including third-party artificial intelligence providers, to operate the App. These providers process only the categories of data needed for their functions, such as transcription, AI processing, speech synthesis, real-time audio transport, hosting, storage, authentication, notifications, subscriptions, diagnostics, and related operations. We use contract terms, service settings, data-minimization practices, and internal controls designed to limit provider processing to services performed for Recognition Labs and to prohibit independent advertising, data-broker, or unrelated commercial use. Some of our service providers may access or process personal information from locations outside the United States (for example, for support, security, or safety operations), under the same contractual protections described in this section. Where required by applicable law, app-store process, regulator request, or an authenticated consumer-rights response, we will provide information about service providers or third parties as required.
Third-party AI and voice processing providers. These service-provider categories support transcription, AI text processing, speech synthesis, real-time audio transport, and related operations. They may receive audio streams or temporary audio files, transcripts, prompts, AI-generated text, and technical metadata as needed for their functions. We do not authorize these providers to use your conversation content for model training, advertising, data brokerage, or unrelated commercial purposes. Provider operational logs, abuse-monitoring records, or security records may be retained for limited periods under provider terms and our agreements.
Cloud infrastructure and database providers. These providers host the application, store your data, and process temporary files. Your data is encrypted at rest and in transit. We control data retention — your data persists until your account is deleted (see Section 7.1). Temporary audio files (for voice message transcription) are deleted from transient storage as described in Section 3.
Authentication provider. Manages your login and account identity. Receives your email address and authentication tokens. Data is retained until your account is deleted.
Payment and subscription providers. App store platforms (Apple App Store and Google Play) handle all billing. A subscription management provider validates purchase receipts on our behalf. We never receive, process, or store your credit card number, bank account, or other payment instrument details. Refund and cancellation processes are described in our Terms of Service § 7.
Communication services. Push notification services deliver reminders to your device. They receive device tokens and generic notification content only — never personal information from your coaching calls.
Crash reporting and diagnostics provider. We use a crash reporting service to identify and fix technical issues. Crash reports include error details and internal account identifiers but not your name, email, or personal information from your coaching calls.
5.2 Legal and Safety Disclosures
We may disclose your information when we believe in good faith that disclosure is necessary to:
- Comply with applicable law or respond to valid legal process (subpoena, court order, or government investigation);
- Report child sexual exploitation to the National Center for Missing and Exploited Children as required by federal law;
- Protect the rights, safety, or property of Recognition Labs, our users, or the public; and
- Prevent imminent harm to any person.
Where consistent with applicable law, our internal legal-process-response procedures, and the terms of any legal process, we will use reasonable efforts to notify you of legal process requests for your data before producing it, so that you have the opportunity to object. We may not be able to provide notice in every case — for example, where a court order or statute prohibits notice, or where notice would compromise an active investigation.
5.3 Business Transfers
In the event of a merger, reorganization, or transfer of substantially all of our assets, your personal information may be among the assets transferred. We will provide notice before your personal information becomes subject to a materially different privacy policy.
6. Data Retention
Your personal data — including your account information, conversation transcripts, coaching content, and call and voice-message metadata — is retained until your account is deleted. When you delete your account, your data under our direct control is deleted within 15 calendar days, subject to the limited exceptions described in Section 7.1.
De-identified data, if any, is not linked to your identity and may be retained for the purposes described in Section 2.6.
7. Your Rights and Choices
7.1 Account Deletion
You may delete your account at any time through App settings or through our web deletion page. When you request deletion:
- Immediately: Your account is deactivated. No further coaching calls are possible. You are signed out of all devices.
- Within 15 calendar days: Your data under our direct control is deleted, subject to the limited exceptions described below.
- At deletion time: You will see an in-App confirmation screen with the deletion timeline and what may be retained.
Deleting your account does not cancel an active app-store subscription. You must cancel separately through Apple App Store or Google Play.
Where required by applicable law, we notify service providers that received your personal data of your deletion request and direct them to delete it. Additional deletion rights and timelines apply to consumer health data, as described in our Consumer Health Data Privacy Policy.
What may remain after deletion:
- Consent records and deletion records — retained as long as legally required to demonstrate compliance.
- Items under active safety, security, or legal review — held until the review is complete and any legally required reports or preservation obligations are satisfied, then deleted.
- Information we must retain to comply with law, resolve disputes, enforce our agreements, detect security incidents, or exercise or defend legal claims. If a deletion request cannot be fully honored due to a legal exception, we will inform you of the reason unless applicable law prohibits us from doing so.
- Limited operational logs and security records. Some service providers retain operational logs and security records for limited periods under their terms and our agreements. We minimize identifiable data sent to these providers and use temporary identifiers not linked to your account where possible.
- Access audit logs for human review, debugging, or policy enforcement activities (described in Section 11), retained as long as legally required to demonstrate compliance, separately from the account record.
7.2 Consent Withdrawal
You may withdraw your consent for sensitive data processing at any time. Because the App requires processing sensitive personal information (relationship details, emotional context) to function, withdrawing that consent results in deletion of your account and data under our direct control following the same process and timeline described in Section 7.1. There is no “paused” state — withdrawal of consent means your data is deleted. We do not condition unrelated services or features on continued consent; the App is a single coaching service, and the entire service depends on the consented processing.
8. Your Privacy Rights
Depending on where you live and the law that applies to you, you may have the following rights:
- Access. Request a copy of the personal information we hold about you.
- Deletion. Request deletion of your personal information (see Section 7.1).
- Correction. Request correction of inaccurate personal information about you (such as your email address). Because the AI coaching service generates content through an ongoing conversational process, we do not offer editing of individual transcript lines or AI-generated coaching content. Instead, where deletion of a specific record is feasible, we will delete the affected record on request; you can also delete your account (see Section 7.1).
- Portability. Receive your data in a commonly used, machine-readable format.
- Opt out of sale, sharing, and targeted advertising. We do not sell your data, share it for targeted advertising, or share it with data brokers. If our practices ever change, we will provide any legally required notice, obtain any legally required consent, and honor applicable opt-out rights before any such processing begins.
- Opt out of profiling. See the profiling paragraph below.
- Withdraw consent. See Section 7.2.
- Non-discrimination. We will not discriminate against you for exercising your rights.
How to exercise your rights. Contact us at support@moe.coach, use account deletion in App settings, or use our web deletion page. We verify your identity through your authenticated account. We will respond within 45 days. If we need more time, we will notify you of an extension (up to 45 additional days). If we deny a request, you may appeal by replying to our decision email or by emailing support@moe.coach with the subject line “Appeal,” within 60 days of the denial. Please explain why you think the decision should change. We will review the appeal and respond in writing within 45 days. If we deny your appeal, we will inform you of your right to contact your state attorney general or applicable regulatory authority.
Authorized agents. If your state’s law permits, you may designate an authorized agent to submit requests on your behalf by providing written authorization. We may verify both the agent’s authority and your identity directly.
Profiling. The App uses AI to process your conversations and generate personalized coaching responses. Some state privacy laws recognize this kind of personalization as “profiling” and provide an opt-out right where profiling is used in decisions that produce legal or similarly significant effects. The App’s coaching personalization is not used to make any such decision (see Section 4.4). In addition, the AI processing is strictly necessary to provide the coaching service you request; without that processing, no coaching service is possible. If you nonetheless wish to stop this processing, the available remedy is account deletion, consistent with our consent withdrawal process (Section 7.2).
California residents. On request, we will disclose the categories of personal information collected about you in the preceding 12 months (or, if shorter, since you began using the App), the categories of sources, the business or commercial purpose for collection, and the categories of third parties with whom it was shared. We do not sell or share personal information as defined under the California Consumer Privacy Act, and have not done so in the preceding 12 months. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA. The categories of personal information collected, mapped to the CCPA’s statutory categories, are described in Appendix A.
Oregon, Minnesota, and other applicable states. On request, we will provide a list of the specific third parties to which we have disclosed your personal data.
California online-privacy disclosure. Neither we nor third parties collect personal information about your online activities over time and across third-party websites or online services through the App or our website, and we do not respond to browser "do not track" signals because we do not engage in that collection.
Washington and Nevada residents. Where the information you share through the App constitutes consumer health data under your state’s law, our Consumer Health Data Privacy Policy describes the additional rights and procedures that apply, including any separate consent and withdrawal mechanisms.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption in transit. All data transmitted between your device, our servers, and our service providers is encrypted in transit.
- Encryption at rest. Data stored in our database is encrypted at rest.
- Role-based access controls. Access to user data is restricted by role, with least-privilege defaults.
- Minimized logging. We work to minimize personal information in diagnostic logs.
- Service provider security. We select service providers with appropriate security practices and require data processing agreements where applicable.
- Privacy risk evaluation. We evaluate our processing activities for privacy risks and implement appropriate safeguards, including for processing of sensitive personal information.
No system is completely secure. Despite our safeguards, we cannot guarantee the absolute security of your personal information. Because you sign in to the App through your Apple or Google account, we encourage you to use a strong, unique password on your Apple or Google account, and to enable multi-factor authentication if your sign-in provider offers it. In the event of a data breach affecting your information, we will notify you as described in Section 10.
10. Breach Notification
In the event of a data breach that compromises the security, confidentiality, or integrity of your personal information, we will provide notification consistent with the Federal Trade Commission’s Health Breach Notification Rule (16 C.F.R. Part 318), applicable state breach-notification statutes, and other applicable law. Specifically, we will:
- Notify affected individuals without unreasonable delay and in any event no later than 60 calendar days following discovery of a breach;
- Notify the Federal Trade Commission contemporaneously with the individual notice for breaches involving 500 or more individuals, and annually for smaller breaches;
- Provide media notice for breaches affecting 500 or more residents of a single state;
- Notify applicable state attorneys general and regulatory authorities as required by state law; and
- Describe in our notification the date of the breach, the date of discovery, the categories of information affected, the steps we are taking in response, the steps you can take to protect yourself, and our contact information.
11. Human Review
Your coaching calls are conducted by AI, not humans. However, authorized personnel may access your data in the limited circumstances described below. All such access is logged, and audit logs are retained as described in Section 7.1.
- Safety review. If a call or voice message is flagged by our safety systems (for example, content that may indicate risk of harm), a designated safety reviewer may access the flagged content to determine whether to refer you to crisis resources. Safety reviewers are Recognition Labs personnel located in the United States, and they do not provide clinical assessment, diagnosis, or intervention.
- Debugging. Engineers may access user data only when necessary to investigate a reported technical issue or security incident, subject to access logging and minimization. Routine engineering work does not involve access to user data.
- Policy enforcement. If we receive a report of a violation of our acceptable use policy, authorized personnel may review relevant call data for the limited purpose of evaluating that report.
We minimize human access to your data and maintain access controls and audit logs for all human review activities.
12. Children’s Privacy
The App is intended for users aged 18 and older. We do not knowingly collect personal information from anyone under 18. We require a birth-date check that confirms you are 18 or older before your first coaching session, as part of the in-App consent flow; if we learn that we have collected personal information from a person under 18, we will delete that information promptly. If you believe we have collected information from a minor, please contact us at support@moe.coach.
13. Geographic Availability
The App is available only in the United States, and only in the jurisdictions where we have determined to make it available. We restrict access based on geographic location to comply with applicable state laws. For the current list of jurisdictions where the App is not available, see Section 1 and our Terms of Service § 2.3.
The App is intended for use only in jurisdictions where it is available. If you are physically located outside an authorized jurisdiction (for example, while traveling), live coaching calls and voice messages may be unavailable until you return. If you are nonetheless able to use the App from outside the United States or outside an authorized jurisdiction, please notify us at support@moe.coach so that we can stop further processing and delete any personal information we may have inadvertently collected.
Do not use a virtual private network (VPN), proxy, location-spoofing tool, or similar method to access the App from a jurisdiction where it is not available. Circumvention may result in suspension or termination of your account as described in our Terms of Service § 13.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. How we will handle changes depends on the nature of the change:
- Non-material changes (such as typo corrections, contact-information updates, or minor clarifications): we will update the effective date and the version identifier at the top of this document. No further notice is required.
- Material changes to general processing (such as adding a new service-provider category or a new operational use): we will notify you in the App, by email, or by another clear method before the changes take effect. If you do not agree to the revised Privacy Policy, you may delete your account before the effective date. Your continued use of the App after the effective date constitutes acceptance of the revised Policy.
- Material changes to processing for which you previously gave in-App consent (such as a change to the in-App consent-flow disclosures, the addition of a new sensitive-data processing purpose, or a change in how voice or transcript data is handled): we will require your affirmative re-consent through an updated in-App consent flow before continuing to process the affected data. If you do not provide updated consent, your account will be deleted on the same timeline described in Section 7.1.
- Material changes to consumer health data processing (within the meaning of state consumer health data laws): we will obtain affirmative re-consent before continuing to process consumer health data under the revised practices, consistent with the requirements of those laws.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact:
Recognition Labs, LLC
Website: moe.coach
Email: support@moe.coach
Mailing address: 6655 S Yale Ave, Tulsa, OK 74136
Appendix A: California Consumer Privacy Act Category Mapping
This Appendix maps the personal-information categories described in Section 2 to the statutory categories defined in the California Consumer Privacy Act. Each row identifies (i) the data we collect, (ii) the corresponding CCPA statutory category, (iii) the business or commercial purpose for collection, and (iv) the retention period.
| Data Category (Policy) | CCPA Statutory Category | Business/Commercial Purpose | Retention Period |
| Email address | Identifiers; Personal information categories described in Cal. Civ. Code § 1798.80(e) | Account identification, authentication, service-related communications, and (if introduced) marketing communications, which you can opt out of at any time | While account active; deleted within 15 calendar days of account deletion |
| First name | Identifiers; Personal information categories described in Cal. Civ. Code § 1798.80(e) | Personalization of coaching responses | While account active; deleted within 15 calendar days of account deletion |
| Birth year (plus birth month and day only when needed to confirm eligibility) | Identifiers; Personal information categories described in Cal. Civ. Code § 1798.80(e) | Age-eligibility verification | Birth year: while account active; deleted within 15 calendar days of account deletion. Birth month and day: not retained after the eligibility check. |
| Account identifier | Identifiers | Account management and operational reference | While account active; deleted within 15 calendar days of account deletion |
| Spoken words (voice) | Audio, electronic, visual, thermal, olfactory, or similar information; Sensitive personal information (if revealing health-related content) | Real-time transcription to deliver coaching service | Live calls: not retained (stream-and-discard); Voice messages: deleted from transient storage promptly after transcription. |
| Text transcripts | Audio, electronic, visual, thermal, olfactory, or similar information (text rendering of audio); Sensitive personal information (if revealing health-related content) | Coaching continuity across calls | While account active; deleted within 15 calendar days of account deletion |
| Coaching content (AI-generated) | Inferences drawn from any of the information identified to create a profile reflecting preferences and characteristics | Personalized coaching continuity | While account active; deleted within 15 calendar days of account deletion |
| Relationship context | Sensitive personal information (in part); Internet or other electronic network activity information; Inferences | Coaching continuity and personalization | While account active; deleted within 15 calendar days of account deletion |
| Call and voice-message metadata | Internet or other electronic network activity information | Service operations, billing entitlement calculation, and analytics | While account active; deleted within 15 calendar days of account deletion |
| Device information | Identifiers; Internet or other electronic network activity information | App functionality and diagnostics | While account active; deleted within 15 calendar days of account deletion |
| Usage information | Internet or other electronic network activity information | Operate and improve the App, measure service quality, and troubleshoot issues | While account active; deleted within 15 calendar days of account deletion |
| Network and operational data (IP address, server logs) | Identifiers; Internet or other electronic network activity information | Security, rate limiting, fraud prevention, troubleshooting, compliance, and determining general (state-level) service availability | Retained for limited periods under our operational schedules; identifiable data minimized where feasible |
| Push notification tokens | Identifiers | Notification delivery | While account active; deleted within 15 calendar days of account deletion |
| Crash reports | Internet or other electronic network activity information; Identifiers (account identifier only) | Diagnose and fix technical issues | Per crash-reporting provider’s retention schedule |
| Purchase and subscription records | Commercial information | Validate purchases and manage access to paid features | While account active; deleted within 15 calendar days of account deletion (financial records may be retained longer as required by tax and accounting law) |
| Consent and deletion records | Identifiers; Internet or other electronic network activity information | Demonstrate compliance with consent and deletion requirements | Retained as long as legally required to demonstrate compliance |
| Feedback | Personal information categories described in Cal. Civ. Code § 1798.80(e) | Customer support and service improvement | While account active; deleted within 15 calendar days of account deletion (anonymized feedback may be retained for service improvement) |
Sensitive personal information. Under the California Consumer Privacy Act (as amended by the California Privacy Rights Act), “sensitive personal information” includes information about a consumer’s health, sex life or sexual orientation, racial or ethnic origin, religious or philosophical beliefs, contents of certain communications, and similar categories. Although we do not solicit any of these categories, transcripts and relationship context may incidentally contain information that constitutes sensitive personal information when you choose to share it. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA.